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Digital Water Marking


The printed area on a mechanical layout which extends from 1/8" to _" beyond the visible print area.

Camera Ready Art
Crisp black and white art that is laid out properly in a format that can be directly taken for reproduction.

Chokes and Spreads
Overlap of overprinted images to avoid color or white fringes or borders around image detail. Also referred to as trapping.

Acronym for Cyan Blue, Magenta, Yellow, and Black. Printing colors for Process Color reproduction.

Continuous Tone
A screen image which contains gradient tones from black to white.

Dots per Inch
A measure of the resolution of an image. The more dots per inch, the finer the screen, and the greater the detail. Also referred as "LPI" , lines per inch. DPI or LPI tolerances are dependent on the method of printing along with the finish of the printing surface.

A two color halftone reproduction.

Fill In
The undesirable effect of type or copy filling in with ink, usually occurring when reverse copy that is not bold or thick enough.

Flexographic Printing

Method of printing most commonly used to print paper and poly bags, using flexible rubber or photopolymer materials to create the printing plates. Plates are mounted onto cylinders of various diameters for rapid, continuous imprinting.

A complete assortment of letters, numbers, and punctuation marks of a given size and design.

The reproduction of a continuous-tone image, through a screening process, which converts the image into dots of various sizes and equal spacing between centers. Generally refers to one-color dot imprints.

Hot Stamping
The process in which foil is directly transferred by means of pressure and heat to a hot stamp printable surface.

Knock Out
Also know as reverse imprint. When printed surface allows for image to reproduce in reverse. Base stock shows through the surrounding inked area.

The undesirable effect of an unplanned pattern which can be created when two or more screens overlap or overprint with each other at certain incorrect angles.

Photo film that is a reverse representation of the original copy. All printed areas are clear, and non print areas are black. Negatives are required to make Blue Lines, Color Keys, and Plates.

PMS Colors
Pantone Matching System. An internationally recognized standard color pallet of over 700 colors allowing designers and manufacturers to consistently specify and reproduce an exact color tone.

Pre Printing
Custom print of paper or poly film prior to converting into a bag.

Process Printing
A printing method which uses screen separations of the four basic colors, CMYK. Reproduces vast color spectrum with photographic clarity.

Rotogravure Printing
A method of printing which uses etched metal cylinders and yields a very high quality imprint. "Roto" is generally available for printing from off shore facilities and is used for large quantity print runs of high density frosted bags.

A uniform measurement of dots in rows or lines per square inch.

Step and Repeat
A printed design in which an element is copied and reproduced over a given area, maintaining equal spacing and direction between elements to create a pattern. Most often identified with simple logo design in repeat pattern on tissue and gift wrap.

Through the use of "chokes" and "spreads", overprinting of multiple colors to prevent unprinted areas from showing due to potential press movement.

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