BAG MAKERS | Executote Series Case Study



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The Executote Series

Realtors use the Executote to present "Welcome to the Neighborhood" gifts to new home buyers, while the pocket is used to hold an agents business card. This example offers an excellent strategy for national companies that achieves two objectives: 1) a company promotes its national brand while, 2) simultaneously allowing the gift-giving employee to personalize it with their own marketing message.

Hotels take advantage of the Executote by presenting a welcome gift at check-in to their weary guests. The bag contains small comfort items - a bottle of water, snacks, a local area map - while the pocket holds their room key.

Pharmaceutical companies use this bag to present free product samples to doctors and pharmacies, with the pocket holding important product data, all within easy reach.

Corporations use the Executote for their national sales meetings, conferences and seminars, in which the pocket is used for holding Welcome/Thank You notes, name badges or conference schedules. They're excellent as room gifts for such events.

Salons have had great success in which the bag holds all of the customer's care products and the pocket holds the customer's appointment card for their next visit.

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